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Curated by Miroslav Švec

24.5.2019 07:30

6 nových pravidiel pre B2B e-maily: Emojis sú OK, preklepy nie

E-mail marketing je jeden z kľúčových pilierov B2B marketingu a v biznis mailoch boli doteraz emócie tabu. Ale teraz to padlo. Emojis sú OK, priznala to v nových pravidlách napríklad aj taká konzervatívna inštitúcia, ako Bank of Amerika. Tak už ani vy sa nemusíte vyhýbať emočným symbolom v B2B e-mailoch. Ďalšie zo šiestich nových pravidiel navyše upozorňuje, že najväčšou chybou v dnešnej B2B komunikácii sú preklepy, a to kvôli chýbajúcim korektúram :( Popri tom by ste mali mať v malíčku všetky nové pravidlá.

The New Rules of Email (Hint: Emojis are OK) via @SteveStrauss | Write a subject line that resonates! ? ??#smallbizcommunity https://t.co/pK6V5s9vk8 pic.twitter.com/ywhSyv5Bph
— Mari Smith Ⓜ️ Top Facebook Marketing Expert (@MariSmith) May 20, 2019

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#digital #e-mail #pravidlá #B2B #B2B marketing #emojis

Mari Smith

AUTOR

Mari Smith

Top Social Media Power Influencer

Mari je označovaná za „Queen of Facebook“ a je považovaná za prominentnú svetovú odborníčku na Facebook marketing a sociálne médiá. Je autorkou knihy The New Relationship Marketing a spoluautorkou Facebook Marketing: Hour of a Day.

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