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Curated by Miroslav Švec

3.2.2021 08:03

„7P“: Ako zapadnú do vášho marketingového mixu?

Pre dnešnú dobu digitálneho marketingu sú klasické kotlerovské „4P“ 50 ročným prežitkom. Dnes okrem product, place, pricing a promotion treba riešiť aj physical environment, process a people. A aby to nezostalo len pri teórii, v blogu na portáli B2C nájdete aj 3 príklady najlepšieho používania nástrojov marketingového mixu „7P“ od značiek Adidas, Netflix a Costco. K dispozícii je aj príručka Making Sense of Online Marketing na stiahnutie.

How the 7 Ps of Marketing Fit Into Your Marketing Mix https://t.co/n7Bj1fM5WC
— Business 2 Community (@B2Community) January 28, 2021

Ilustrácia: www.business2community.com

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Tagy

#adidas #case #digitálny marketing #filozofia marketingu #guide #marketing #Netflix #tipy #Costo

Business 2 Community

Business 2 Community

Platforma vytvára otvorenú komunitu, ktorá spája B2B profesionálov. Prispievatelia prinášajú správy a trendy týkajúce sa sociálnych médií, digitálneho marketingu, content marketingu, predaja pomocou sociálnych sietí a ďalších.

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