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V briefe a podkladoch od klienta sú väčšinou len základné informácie o značke, produkte a cieľovej skupine. Ako však preniknúť do hĺbky duše klienta a pochopiť, čo naozaj potrebuje? Vtedy prichádza na rad kreatívny rešerš. A práve o ňom pojednáva blog od Asociácie digitálnych a mediálnych agentúr.
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