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Curated by Miroslav Švec

12.3.2019 17:11

Aj Nike Korea oslávilo MDŽ. V novom spote vyzýva ženy: „Choose Phenomenal!“

V spote Nike Korea určenom ženám sa stretli samé silné momenty a precízne prevedenie. Okrem toho, že v ňom vystupuje plno športovkýň, celebrít a K-pop hviezd, začína miestnym tradičným zvykom „doljabi“, pri ktorom si dieťa na prvé narodeniny vyberá z hračiek, čo prepovie ich budúcu kariéru. Nike si trošku zerbelovalo a kladie kórejským ženám provokatívne otázky. Ponúka aj návod, ako ich zodpovedať“ „Choose phenomenal“.

Nike Korea tells women to 'choose phenomenal' in International Women's Day ad https://t.co/bmAIxAFOen pic.twitter.com/MmiclM7fU3
— Ad Age (@adage) March 10, 2019

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#ideas #kontroverzná reklama #rodové stereotypy #ženy #MDŽ

Ad Age

Ad Age

Globálny líder v poskytovaní správ, analýz a údajov o marketingu a médiách, a to nielen v USA. Ad Age bol založený ešte v roku 1930, ale napriek tomu je neustále hlavným zdrojom trendov a inšpirácií v marketingovom biznise v celosvetovom meradle.

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