Curated by Palo Hapák
Autenticita, personalizácia a sila obsahu tvoreného používateľmi. To vyplýva z článku Beáty Vaňkovej na portáli Marketing Journal, ktorý spracováva tému, ako pandémia ovplyvnila spôsob, ako ľudia objavujú, nakupujú a komunikujú so značkami. A ako sa to všetko môže premietnuť do zmien spotrebiteľských trendov.
Ilustrácia: pixabay.com
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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