Curated by Miroslav Švec
Prípadových štúdií aj s dátami a odporúčaniami nie je veľa. Táto v spolupráci portálu Newsfeed s agentúrou Red Media objektívne hodnotí CTR, čas strávený s reklamou a konverzie, vrátane výhod a nevýhod AR reklamy a jej možných optimalizácií na Facebooku. Nevýhodou je, že používatelia neopúšťajú FB a chýba možnosť remarketingu. Naopak výhodou je, že sa zákazníci môžu hravou formou oboznámiť s výrobkom.
Obrázok na titulke: newsfeed.cz.
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