Curated by Miroslav Švec
Prípadových štúdií aj s dátami a odporúčaniami nie je veľa. Táto v spolupráci portálu Newsfeed s agentúrou Red Media objektívne hodnotí CTR, čas strávený s reklamou a konverzie, vrátane výhod a nevýhod AR reklamy a jej možných optimalizácií na Facebooku. Nevýhodou je, že používatelia neopúšťajú FB a chýba možnosť remarketingu. Naopak výhodou je, že sa zákazníci môžu hravou formou oboznámiť s výrobkom.
Obrázok na titulke: newsfeed.cz.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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