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Curated by Miroslav Švec

17.3.2021 12:23

Brandové kampane v B2B biznise: Majú význam?

Aj keď je momentálne na Slovensku väčšou témou podpora predaja a orientácia na výkon kampaní, Les Binet na nedávnej konferencii Digital RULEZZ jasne ukázal význam budovania značky. Brandingom všetko začína a bez brandingu nie je ani identita, ani diferenciácia. V blogu Juraja Saska z Visibility teraz nájdete nielen teóriu podporenú dátami, ale hlavne praktické príklady, ktoré vám otvoria priestor k rastu značky v dlhodobom horizonte.

Graf: visibility.sk; The B2B Institute

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#B2B #B2B tipy #branding #filozofia marketingu #Les Binet #svetová osobnosť marketingu

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Visibility

Digitálna agentúra, ktorá sa od SEO agentúry posunula do online marketingu. Ich zameraním je tvorba dlhodobých stratégií, starostlivosť o PPC a mediálne kampane či komunikáciu na sociálnych sieťach. Členstvo v: ADMA

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