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Curated by Miroslav Švec

27.6.2018 16:23

Chaos v media relations nebude. Ak sa PR profs prispôsobia zmenám

PR zažíva turbulentné časy. Staré médiá nahrádzajú digitálne platformy. Niektorí klienti investovali do vlastných redakcií a časopisov, iní do influencerov. V článku PR Week sú zverejnené výsledky prieskumu, z ktorého vyplýva, že v PR prevláda optimizmus s podmienkou: Ak sa prispôsobí dobe. Pozrite si aj ďalšie zaujímavé zverejnené výsledky o zmenách v prístupe PR profs k media relations. Vyplýva z nich, že väčšina z nich sa naozaj mení.

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