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AGENTÚRY & ĽUDIA

Curated by Palo Hapák

14.2.2021 13:15

Contagious rozhovor: Strategické zásady Pauly Vampré

Určite vás zaujíma, kde najlepší stratégovia v reklamnom biznise čerpajú inšpirácie a aké zdroje sledujú. Práve preto sa portál Contagious pýta reklamných stratégov, ako a aké médiá sledujú a aké výskumné návyky si vypestovali. Tentokrát tu máme rozhovor na túto tému s Paulou Vampré, ocenenou IPA Effecctiveness Award a prvou globálnou CSO David agency. Pôsobila aj v Saatchi & Saatchi, kde sa venovala značkám Tide a Head & Shoulders a tiež v Ogilvy London, kde pracovala na značke Dove.

Ilustrácia: Contagious CZ/SK

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Tagy

#rozhovor #inšpirácie #svetová osobnosť reklamy #stratégovia

Contagious CZ/SK

Contagious je platforma s informáciami o kreativite a strategickom plánovaní, ktorá pomáha agentúram a značkám vytvárať nápadý, inovatívny a efektívny marketing.

www.contagious.cz

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