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Curated by Miroslav Švec

26.5.2021 08:14

Content Marketing Strategy: Ako ju vytvoriť v 7 jednoduchých krokoch?

Viac ako polovica marketérov (57%) nemá stratégiu content marketingu na papieri, aj keď vieme, že papier nepustí. A čo dať na „ten papier“? Samozrejmosťou sú ciele. Ale čo už nie je samozrejmé, je určenie role, kto chcete byť: Užitočník, motivátor, učiteľ, inšpirátor, zabávač. Nemôžete byť každú chvíľu niekto iný. Samozrejme do stratégie patrí aj meranie spätnej väzby a identifikácia 5 najlepších divákov, aby ste mali pri príprave obsahu presnú predstavu, komu obsah ponúkate. Kompletný guide nájdete na portáli Convince & Convert.

There are no secrets to creating a content marketing strategy.

Take a look at our 7-step framework as a guide.

Oh, and we also created a FREE content marketing strategy template to help you along the way. ? https://t.co/9War9nEGNk
— Convince & Convert (@convince) May 18, 2021

Obrázok: pixabay.com; Gerd Altmann

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#content marketing #content strategy #digital #marketing #stratégia #tipy

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