Curated by Miroslav Švec
Žijeme v dobe sociálnych médií, odkiaľ pochádza ochota akokoľvek ohodnotiť obsah, ktorý násobne prevyšuje mieru ochoty ľudí interagovať s reklamou. Práve tento jav môže pomôcť identifikovať emócie, postoje a nálady cieľového publika. Princíp, ako postupovať pri získavaní týchto cenných informácií, v blogu zhrnul Martin Vašíček, chief technology officer z ETARGET-u.
Obrázok: www.ecommercebridge.sk.
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