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Ako osloviť deti a aj ich rodičov tak, aby cítili rovnakú emóciu nad jedným a tým istým produktom? A navyše keď tým produktom je návšteva parku Disneyland Paris? Tento príbeh s malým kačiatkom zaľúbeným do káčera Donalda je toho absolútnym dôkazom a určite nie je náhodou, že portál Marketing Journal túto reklamu označil za reklamu týždňa.
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