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Ako osloviť deti a aj ich rodičov tak, aby cítili rovnakú emóciu nad jedným a tým istým produktom? A navyše keď tým produktom je návšteva parku Disneyland Paris? Tento príbeh s malým kačiatkom zaľúbeným do káčera Donalda je toho absolútnym dôkazom a určite nie je náhodou, že portál Marketing Journal túto reklamu označil za reklamu týždňa.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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