Curated by Miroslav Švec
Jednoduché veci fungujú najlepšie, a to aj v prípade personalizovaného newslettera. Lukáš Biháry, partner digitálno – konzultačného štúdia Datacop, v blogu na portáli Ecommerce Bridge popísal 2 taktiky personalizácie: „Dostupné v Tvojej farbe a veľkosti“ a „Nové produkty od Tvojho posledného nákupu“. A pridal aj to, ako treba pristupovať v získavaní preferencií od zákazníkov.
Obrázok: pixabay.com; Gerd Altmann.
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