Curated by Miroslav Švec
Jednoduché veci fungujú najlepšie, a to aj v prípade personalizovaného newslettera. Lukáš Biháry, partner digitálno – konzultačného štúdia Datacop, v blogu na portáli Ecommerce Bridge popísal 2 taktiky personalizácie: „Dostupné v Tvojej farbe a veľkosti“ a „Nové produkty od Tvojho posledného nákupu“. A pridal aj to, ako treba pristupovať v získavaní preferencií od zákazníkov.
Obrázok: pixabay.com; Gerd Altmann.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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