Curated by Miroslav Švec
Ako dostať generáciu Z a mileniálov do kamenného obchodu, keď sa im celý svet scvrkol do mobilu? Jedine tak, že im pripravíte silný zážitok v atraktívnych priestoroch, ktorým sa môžu pochváliť pred priateľmi na sociálnych sieťach. Riešením sú dočasné pop-upy, ktoré vo veľkom začínajú využívať napríklad módne značky ako Gucci, CHANEL či Louis Vuitton, a ktoré môžu týmto inšpirovať aj vás, či vašich klientov.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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