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Curated by Miroslav Švec

15.7.2019 09:00

Experiental marketing: Ako spoločnosť Air France uviedla balet Paris Opéra

Na prvý pohľad nesúrodý „bizar“, ktorý prepojil klasický balet so značkou svetovej leteckej spoločnosti. A má to niečo do seba. Po reklamách, v ktorých hviezdil balet z Hong Kongu a nemenovaný pre Kia Motors z Indie, tu máme súbor Ballet de l´Opéra de Paris na palube lietadla Air France 10 km nad zemou. Potvrdzuje sa, že snaha o odlíšenie značky alebo o jej prepojení sa s umeleckým zážitkom nemusí mať žiadne hranice. Ako reklama týždňa na portáli MediaGuru.

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