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Curated by Palo Hapák

17.7.2025 06:32

Falošná reklama, skutočný virál: Ako Liquid Death pobláznil internet pomocou AI

Značka minerálnej vody Liquid Death opäť preukázala svoj nekonvenčný marketingový štýl – tentoraz vďaka falošnej reklame vytvorenej úplne pomocou AI nástroja VEO 3 od Googlu. Vo videu vystupuje neexistujúci herec v údajnej kampani na Liquid Death, ktorá sa však nikdy reálne nevysielala. Napriek tomu sa obsah stal virálnym, vyvolal diskusiu a prilákal pozornosť médií aj verejnosti. Tento príklad ukazuje silu kreatívneho narábania s novými technológiami a rozmazávanie hraníc medzi skutočnosťou a fikciou v modernom marketingu. Pozrite si viac na portáli Marketing Journal.

Vizuál: Marketing Journal

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#AI #kreativita #Liquid Death #spoof reklama

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