Curated by Palo Hapák
Toto je príbeh jedného z najdrahších marketingových omylov všetkých čias – New Coke od Coca-Cola. Príbeh o tom, čo sa môže stať, keď zmeníte niečo, na čo sú ľudia zvyknutí viac ako storočie. A ukážka reklamnej kampane tak dobrej, že Pepsi ňou prinútila Coca-Colu urobiť tú najdrahšiu chybu v celej svoj histórii. Pozrite si viac v aktuálnom Filipovom videu.
A pokiaľ ešte Filipove videá neodoberáte, prihláste sa na jeho kanál.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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