Curated by Miroslav Švec
Rozprávate sa s kamarátom o nových teniskách a neskôr sa vám zobrazí na Facebooku reklama na konkrétny model. Náhoda alebo vás odpočúval váš mobil? Pravda či fáma? Ak ste zvedaví, ako je to s rozhovormi a analýzou obsahu vašich telefonátov naozaj a ako sa to prejavuje v marketingu, prečítajte si blog Adama Hudečka, projektového konzultanta v agentúre Hype. Niečo ale prezradíme vopred, ide o kontextuálne cielenie.
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