Curated by Palo Hapák
Značka IKEA v reklame a komunikácii fakt šlape naplno! Tentokrát sa inšpirovala trikmi luxusných značiek a vo Veľkej Británií a Írsku odštartovala kampaň na fitkívnu prémiovú značku luxusnej kuchyne EUREKA SPIRITSIS. Pozrite si reklamný spot a krátky komentár na portáli Marketing Journal a pochopíte, prečo to tak značke IKEA dobre ide.
Vizuál: YouTube
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