Curated by Miroslav Švec
Dobrá reklama je taká, ktorá prináša posolstvo po lopate, čo znamená, že by ju mal pochopiť naozaj každý. Lenže takáto reklamná „lopata“ nemusí byť vždy aj páčivá. A ak sa pýtate, či je, alebo nie je to dobré, prečítajte si blog Ivany Lužinovej Válekovej, head of strategy z agentúry JANDL, v ktorom sa na konkrétnych príkladoch z komunikácie slovenských bánk dozviete ten správny postup.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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