Curated by Palo Hapák
...tak je buď je to prúser alebo aj nie. „Klient nám uprostred kampane zavolal, aby sme ju vypli,“ oznamuje vo svojom blogu agentúra daren&curtis. Dôvod bol nakoniec prozaický: Jej klientovi Vertebro sa podarilo vypredať všetky zásoby a rozhodol sa „nemíňať“ ďalej zbytočne vyčlenený reklamný budget. Nuž, kto by sa tým nepochválil? Keby to tak nebolo, táto case study by asi nikdy nevznikla:) Ale pointa pekná.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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