Curated by Miroslav Švec
Značka KFC spustila novú kampaň Original Fake Games, ktorá využila to, že klikbajtové reklamy na hry sľubujú zábavu a nepredvídateľnosť, ale vyvolané očakávanie nikdy nenapĺňajú. Preto transformuje fejkové reklamy na skutočnú zábavu – originálne hry sú dostupné na Apple App Store a Google Play Store.
Obrázok: adsofbrands.net; KFC | @TBWA\RAAD.
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