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Curated by Palo Hapák

22.2.2025 10:33

Kreativita: Kto si zaslúži najväčší diel čokolády? Značka Cadbury to vyriešila

Ako vytvoriť originálnu a integrovanú kampaň na čokoládu tak, aby ostala každému z nás v hlave? Presne to sa podarilo značke Cadbury v spolupráci s agentúrou VCCP London s ideou – kto si zaslúži najväčšiu časť čokolády? Snáď si mnohí z vás pri tejto príležitosti spomeniete na skvelú prednášku práve o tejto značke od Colina O´Toole, Marketing Director Czech, Slovak & Hungary, Mondelēz International na Marketing RULEZZ 2024 v Bratislave. Pozrite si viac na portáli Marketing Journal.

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#Cadbury #integrovaná kampaň #kreativita #packaging

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