Curated by Miroslav Švec
Poisťovňa Zurich prišla s udržateľnou TV reklamou. Využila v nej nielen zábery natočené v minulosti, čím znížila uhlíkovú stopu, ale dala reklame Upcycled aj nový, oveľa emocionálnejší rozmer. Kampaň je o ochrane budúcnosti, všetkého, čo milujeme, o udržiavaní nášho spôsobu života, rodín, živobytia a nádejí a snov.
Foto: adsofbrands.net; @Zurich Insurance | FCB Inferno
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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