Curated by Palo Hapák
Taký bol názov prezentácie Marka Ritsona na tohtoročnom Marketing Festivale. Tématicky sa v nej venoval hlavne tržnej oriantácii, krátkodobej predajnej aktivácii a dlhodobému budovaniu značky, orientácii na masový zásah, dvojrýchlostnému cieleniu, pojmom ako distinctiveness a differentiation a 3 výzvam značkových stratégií. Pozrite si jej spracovanie na portáli Marketing Journal.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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