Curated by Miroslav Švec
Jeden z 22 večných zákonov marketingu od Ala Riesa a Jacka Trouta hovorí:„Ak nemôžete byť v niektorej kategórii prvý, vytvorte si novú kategóriu, v ktorej byť prvý môžete!“ Týmto zákonom sa riadila agentúra MARK/BBDO Bratislava, keď v jarnej kampani pre 4ku tvrdila, že „Sme 4ka a chceme byť vaša jednotka". Z nedávneho prieskumu portálu mojandroid.sk totiž vyplýva, že najobľúbenejším operátorom je síce O2, ale 4ka má najvernejších zákazníkov.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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