Curated by Palo Hapák
Viete, že až 4 z 5 značiek, ktoré v posledných 3 rokoch znížili rozpočty na marketing, sa už nevrátili na svoj pôvodný predaj? A že značky, ktoré naopak komunikáciu posilnili, zaznamenali až o 256% vyššie predaje? Vyplýva to z prieskumu Behavio Research pre Asociaci komunikačnách agentu (AKA) v ČR. Pozrite si viac zaujímavých záverov v článku na portáli Marketing Journal.
Vizuál: pixabay
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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