Curated by Palo Hapák
Kto normálny by sa tešil z vlastného neúspechu? Coca-Cola áno. Vytvorili produkt, ktorý mal jedinú úlohu: Stiahnuť so sebou ku dnu novinku od konkurencie, Crystal Pepsi. Zoberte si pukance, toto je šialený príbeh o egu, miliónoch a prefíkanej stratégii, ktorá prepísala dejiny “kolových vojen”. Pozrite si viac vo videu Filipa Kunu.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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