Curated by Miroslav Švec
Ak históriu vašej značky ešte nenapísali desiatky kampaní a znalosť nie je famózna, dostanete radu, že musíte budovať brand a komunikovať konzistentne. Práve základným kameňom komunikačných aktivít je logomanuál alebo grafický manuál. Čo všetko zahŕňa, sa dočíta v blogu, v ktorom Václav Krba, CEO, Viva Marketing, stručne zhrnul princípy ako na logomanuál a jeho efektívne využitie.
Obrázok: pixabay.com; @Ptra.
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