Curated by Palo Hapák
Ako povedať konzumentom niečo, čo sa nedá vypovedať a pritom to efektívne dostať do ich povedomia? A tak prichádza McDonald’s Egg McMuffin, ktorý agentúra TBWA\Paris pomocou ASMR videa dokázala premeniť doslova na umelecké dielo, ktoré sa nedá odmietnuť. Pozrite si nielen video, ale aj krátku anotáciu digitálnej kampane, v ktorej sa reklama na obyčajné raňajky zmenila na umenie - na portáli ADWEEK.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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