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A vy sa tak kľudne môžete najesť kdekoľvek vás napadne. S týmto nápadom prišiel McDonald's v spolupráci Leo Burnett Italy a podľa všetkého stále určuje dizajnové a komunikačné trendy v segmente fast-foodových reťazcov. Pôsobivú inšpiráciu objavil a priniesol portál Marketing Journal.
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