Curated by Miroslav Švec
Lojalita? Inak je to parameter, ktorý sa v dnešnej rýchlej dobe zameranej na hard sell kamsi stráca. V prieskumoch sa môže merať aj ako ochota cestovať za značkou. Matejov kejs sa tentokrát zameral na tento moment. Pozrite sa, ako kreatívne odpovedal Burger King na konfrontačnú kampaň McDonald´s a prisvojil si príbeh konkurenta. A pre podobné príklady nemusíme chodiť do sveta, jeden od Kauflandu máme aj v strede Bratislavy.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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