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Curated by Palo Hapák

19.2.2020 08:00

Minimalistický branding: Bez toho, aby ste videli fľašu Coca-Coly

Všetko nasvedčuje tomu, že Coca-Cola patrí medzi tie ikonické svetové značky, ktoré ku svojmu brandingu potrebujú veľmi málo signálov, ale zato domýšľavosť svojich spotrebiteľov. Aspoň to vyplýva z tejto minimalistickej OOH, printovej a social kampane od Publicis Italy, ktorá by mala prebehnúť v krajinách CEE. Pozrite si krátke video s anotáciou na portáli Ad Age a... vidíte tam tú fľašu?

'Feel' a Coca-Cola bottle without seeing it in brand's minimalist campaign https://t.co/OKGUzvWBH6 pic.twitter.com/eFmO4LKHXK
— Ad Age (@adage) February 19, 2020

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#branding #globálne značky #kampaň #kreativita #OOH

Ad Age

Ad Age

Globálny líder v poskytovaní správ, analýz a údajov o marketingu a médiách, a to nielen v USA. Ad Age bol založený ešte v roku 1930, ale napriek tomu je neustále hlavným zdrojom trendov a inšpirácií v marketingovom biznise v celosvetovom meradle.

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