Curated by Miroslav Švec
Povinné čítanie pred pred rannou kávou pre každého stratéga a analytika v marketingu. Jeho cieľom by mala byť otázka: „Čo dnes urobím preto, aby som tým, čo som chcel dnes urobiť, neskomplikoval život sebe ani klientom?“ Takže inými slovami – keď nič nerobiš, nič nepokazíš. Niekedy aj práve naopak. Ak si myslíte, že toto je akási nadsázka, prečítajte si o podstate stratégie tzv. negatívnej cesty. Doporučujeme!
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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