Curated by Miroslav Švec
Keď značka Dove zistila, že viac ako polovica dievčat pochybuje o svojom tele, rozhodol sa pre novú stratégiu komunikácie. Spolu s Cartoon Network’s Steven Universe cez krátke animované filmy vysiela ženám pomerne silné posolstvá o sebauvedomení a prijatí. Pozrite si prvé 3 inšpiratívne pokračovania série, ktoré zverejnil ADWEEK. Aj takto môže vyzerať filozofia marketingu v praxi.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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