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Curated by Miroslav Švec

4.6.2018 05:30

Oasis: Značka pre posadnutých sociálnou rovnosťou

Časopis Campaign zverejnil výborné parodujúce video „Togetherness“, kde fľaša obľúbeného nápoja značky Oasis bola inovovaná „zlepšovákom“, ktorý umožňuje každému zachovať si svoju sociálnu rovnosť. Jedna z pekných ukážok „purpose-driven“ marketingu. Inšpiratívne, vtipné, výstižné.

Ad of the day: Oasis parodies brands' obsession with social justice marketing https://t.co/e2T2oQpCs6 via @thecornerLDN pic.twitter.com/XkmuCIdejo
— Campaign (@Campaignmag) 31. mája 2018

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Campaign je poprednou svetovou mediálnou značkou, ktorá slúži marketingovým, reklamným a mediálnym komunitám. Poslaním značky je poskytovať profesionálom kreatívnu silu, ktorú potrebujú na riešenie zadaní klientov a prilákanie či potešenie ich spotrebiteľov.

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