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Curated by Palo Hapák

22.5.2019 07:45

OOH kreativita: Poster na podporu seriálu o upíroch zhorel pri východe slnka

Aj tak môže vyzerať neobmedzená kreativita v outdoorovej reklame. Podarilo sa to brazílskej agentúre BETC/Havas v kampani pri uvedení upírskeho seriálu „The Passage“ v Brazílií. Agentúra sa jednoducho rozhodla, že prostredníctvom posteru, umiestnenom na ulici, demonštruje to, čo sa obyčajne stáva s upírom pri východe slnka: Zhorí na popol. A to doslova. Stojí za to si pozrieť krátku prípadovú anotáciu kampane vrátane videa na portáli Ad Age.

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#kreativita #OOH #reklama #poster #kampaň

Ad Age

Ad Age

Globálny líder v poskytovaní správ, analýz a údajov o marketingu a médiách, a to nielen v USA. Ad Age bol založený ešte v roku 1930, ale napriek tomu je neustále hlavným zdrojom trendov a inšpirácií v marketingovom biznise v celosvetovom meradle.

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