Curated by Palo Hapák
Bronzové ocenenie v kategórii Outdoor na Cannes Lions získala emočná kampaň Neviditeľná samota od nádacie BBK. Jej cieľom bolo upozorniť na závažný problém, akým je nechcená osamelosť starších ľudí a tak bola v centre španielskeho Bilbaa umistnená realistická kópia seniorky s názvom „Posledný človek, ktorý zomrel sám“. Originálne, jasné a stručné. Viac o kampani na portáli Marketing Journal.
Foto: Marketing Journal
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