Curated by Miroslav Švec
Maximalizujte kontrast. Áno, aj to je jedno z ponaučení z neuromarketingu a značka Apple pred uvedením nových AirPods Pro na trh ho zrejme pozná veľmi dobre. A tak prišla s obrovskými postavami tanečníkov, ktorým po tízingu pridal maličké slúchadlá. Keďže slúchadlá a pohyb idú dohromady, tento moment značka rozvinula nielen v OOH ale aj v spote, v ktorom má hlavnú úlohu populárny tanečník v štátoch Lil Buck.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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