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DIMAQ Akadémia 2024 | PR & COMMUNICATION AGENCIES 24 | Engerio - Natívna reklama

AGENTÚRY & ĽUDIA

Curated by Miroslav Švec

30.7.2024 06:47

Peter Kačenka, preliminary jury MadStars'24

Postrehy z porotcovania na najväčšom ázijskom festivale reklamy Mad Stars 2024, zhrnul Peter Kačenka, xcxutive creative director v agentúre Wiktor Leo Burnett, do jasného posolstva: „Z porcie prác, ktoré som strávil do podoby shortlistu ja, sa dá vycítiť silné zastúpenie značiek, ktoré prezentujú vôľu byť užitočnými a relevantnými v životoch ľudí.“ Viac o prácach, ktoré sa dostali na shortlist, sa dočítate z jeho krátkeho, ale výživného blogu.

Obrázok: LinkedIn.com; Wiktor Leo Burnett.

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Wiktor Leo Burnett

Wiktor Leo Burnett

Wiktor Leo Burnett je reklamná agentúra, ktorá vtedy, ak je agentúrou roka, o sebe nehovorí nič iné, len to, že sú „agentúrou roka“, prípadne „agentúrou desaťročia.“ Členstvo v: KRAS

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