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Curated by Palo Hapák

2.3.2022 13:52

PR case study: Zachráňme gastro!

Od nesúhlasu so znížením DPH ku všeobecnej politickej zhode. To je téma PR kampane, ktorej úlohou bolo presvedčiť novinárov, verejnosť, ale najmä politikov o odôvodnenosti požiadavky na zníženie DPH v súvislosti s meškajúcou a nedostatočnou pomocou, zníženým dopytom po reštauračných službách a krachujúcim gastrosektorom na Slovensku počas lockdownov. Kampaň realizovala agentúra event2all spolu s jej klientom Medusa, ktorý okolo seba zhromaždil stovky slovenských reštaurácií v iniciatíve Zachráňme gastro! Pozrite si kampaňovú case study, ktorá za necelé dva roky dosiahla 928 zmienok v médiách v hodnote 428 000 € (AVE).

Vizuál: event2all

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#case studies #lockdown #public relations #gastro

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