Curated by Palo Hapák
Ak začínate s PPC reklamou, alebo ste marketér, ktorý spolupracuje s PPC oddelením, je dôležité rozumieť žargónu a dôležitým metrikám výkonnostnej reklamy. Zorientujte sa vo frázach, ktoré by mal poznať každý výkonnostný marketér pomocou prehľadného slovníka PPC reklamy, ktorý pripravili Miroslav Masár a Michal Majerník z agentúry VOLIS International.
Vizuál: pixabay.com
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