Curated by Miroslav Švec
Hoci nutnou podmienkou k predaju, aspoň sa to tak javí, je hra so zľavami, avšak podľa zistení z prieskumu EMARKETER a Bloomreach sa ukazuje, že to, čo nakoniec rozhodne o kúpe je dôvera, emócia a zážitok. Anotáciu najnovšieho prieskumu nájdete na portáli Ecommerce Bridge.
Foto: pixabay.com; @Kris.
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