Curated by Palo Hapák
Značka Burger King len nedávno prešla kompletným redizajnom svojho loga a zmenou vizuálnej identity, za čo si prirodzene vyslúžila vlnu kritiky. S tou si však značka poradila po svojom a nechala sa inšpirovať starým printom vysvetľujúcim zmenu fľaše slávnej whisky Chivas Regal... Viac o novej identite Burger King nájdete na portáli Marketing Journal.
Ilustrácia: Marketing Journal
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