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Curated by Palo Hapák

2.7.2023 10:43

Report Adalytics: Google až pre 80% inzerentov na YouTube nedodal, čo sľúbil

Tak toto by mohol byť pre Google problém: Platíte si videoreklamy na YouTube, ale tam sa ich zobrazí napríklad len 20%. Väčšina sa zobrazí na weboch, kde sú preharné automaticky, s tlmeným zvukom a na pozíciach, kde nie sú tak vnímané, ako by mali byť. Vyplýva to z reporto spolčnosti Adalytics, ktorá skúmala YouTube reklamy v rokoch 2020-2023 pre viac ako 1100 značiek. Pozrite si viac informácií na portáli Marketing Journal.

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