Curated by Miroslav Švec
Ako urobiť z fanúšikov a celebrít evanjelizátorov značky a podporiť predaj produktu zadarmo? Róbert Slovák ukazuje v seriáli pre Sketcher 3 skvelé nápady, ako sa dá uvažovať inak. Pozrite sa, ako Apple zmenil predajne na komunitno - vzdelávacie centrá, ako X-box zmenil fanúšikov na podnikateľov a Budweiser zapojil celebrity do kampane a pritom im nič neplatil.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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