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Curated by Palo Hapák

3.5.2018 08:31

Šéf PR McDonald’s: Ako reagovať na negatívne správy

Ako správne reagovať na negatívne správy v biznise? „Pri každej negatívnej správe sa vždy musíme rozhodnúť, či na ňu zareagujeme alebo nie.“ Taký bol úvodný pohľad na túto problematiku Jana Cabreru, Senior VP pre vonkajšie vzťahy McDonald's Corporation na včerajšom Ad Age Survival Summit-e. Sledujte dáta na sociálnych sietiach, vždy niečo povedzte, ospravedlňte sa a udržiavajte oheň – to sú 4 základné tipy, ktoré doporučuje Jano Cabrera každému PR manažérovi.

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#PR tipy #McDonald's

Ad Age

Ad Age

Globálny líder v poskytovaní správ, analýz a údajov o marketingu a médiách, a to nielen v USA. Ad Age bol založený ešte v roku 1930, ale napriek tomu je neustále hlavným zdrojom trendov a inšpirácií v marketingovom biznise v celosvetovom meradle.

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