Curated by Miroslav Švec
O výhodách e-mail marketingu (výkon / cena) netreba pochybovať. Ale ako sa dá zabezpečiť ich účinnosť a zvýšiť nimi spokojnosť zákazníkov? Jan Bindr, majiteľ agentúry Optimio, v blogu na portáli Ecommerce Bridge zosumarizoval 10 hlavných princípov e-mail marketingu, ktoré vám poslúžia aj ako checklist, a vy už tak na nič nezabudnete.
Obrázok: pixabay.com; Martin Hetto.
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