Curated by Palo Hapák
Vojna značiek patrí medzi tie inšpiratívnejšie a emotívnejšie témy v každej marketingovej komunikácii. Tentokrát si pozrite guerillovú kampaň PepsiCo priamo pri prevádzkach fast-food reťazcov v Austrálii – či už odkazom na tyči alebo s pomocou videomappingu. Na portáli Marketing Journal.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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