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A to za promočnú kampaň s transgender infuencerkou Dylan Mulvaney, ktorá na sociálnych sieťach spustila spotrebiteľskú súťaž so špeciálnou edíciou plechoviek piva s jej podobizňou. Ako to celé prebiehalo a aj dopadlo – to už nájdete na portáli Marketing Journal.
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